this is the most ambitious (and expensive) video i have made in years. michael pope and coco karol and i sat down for the first meetings about six months ago.

we wanted the video to be not literal, but a feeling…a feeling that we all three of us saw in our heads. about flailing. about power and control. about drowning. we filled pages and pages with our writing-ideas….

this was the fun part. read the full backstory here.